“Everyone’s talking about it, but no one knows what the heck it is.” That’s how everyone talks about SEO (Search Engine Optimization) these days. It used to be that if you were trying to get your business out there, you’d hire an ad agency or PR team to get the word out. But with all of us shouting at once to be heard, it got hard to get noticed. So marketers have started to look inward – optimizing their own websites so that they rank higher in Google search results. And what once was a “dark art” has now become something simple enough for anyone to do.

SEO is the process of increasing the amount of traffic your website gets, by getting more visibility in the search engines. While this is an oversimplification, for our purposes here it will suffice so that we can talk about how to do SEO without losing our minds.

The first thing you want to do is create a comprehensive list of keywords related to your business. Do not focus on the best converting keywords yet, but instead the ones that have the most opportunity.

After you’ve researched your keywords, put together a list of website pages related to those keywords. You might think about product pages, blog posts and other marketing pages as well as different types of informational content your company might offer. As for content, get the best content from a reputable content marketing agency since they are more experienced.  Don’t worry about link building yet – we’ll get there.

Now you have to look at your existing web pages and ask yourself what you can do to “optimize” them for search engines. This means looking at the title tag, meta description, headings, subheadings, links within the content, links to other pages on your site, URLs – everything that will help search spiders crawl through your content.

At this point, you should have a list of keywords that you’re optimizing your site for and some keyword-optimized content to go with it.

Now the fun part – link building! Link building is the process of getting other websites to link back to your website so that Google thinks you are an authority on the subject. This is where your list of keyword-optimized content and the links you will get to that content come into play.

Since you already know what keywords your new website is optimized for, it’s easy to research blogs and websites related to those keywords and make some great connections. Once you’ve built some relationships with other site owners, ask them if they would mind linking back to your site. Make sure that the links are actually related to the content on your website, and – most importantly – make sure they are no-follow links, which means that Google won’t count them in their algorithm. That’s basically it! That’s how you start an SEO campaign for your new startup business; be sure to get the best services from SEO companies San Diego for optimal results .


Simple Steps to start with SEO for your new startup